Sustainability
We are committed to deliver your most opulent experience of self indulgence, and as such our dedication to quality, sustainability and performance are paramount. Read more about our efforts.
DESIGNED IN ROTTERDAM
Designed in our home in Rotterdam, our formulas  are produced in different facilities in EU countries.
Read more to understand our choices.
EU compliant

All our suppliers are based within the EU, ensuring the highest quality & safety standards. Our products are tested & certified according to EU laws and regulations.

CREULITY FREE

Animal testing is forbidden by law in EU member countries. As such, we are proud to have created effective formulas which are 100% Cruelty – Free.

SMALL FOOTPRINT

Having all steps of our production processes within the EU, allows us to minimize our environmental impact by reducing our transportation footprint.

Hypoallergenic formulas


All our formulas are hypoallergenic. For extreme cases of severe nut allergies, we always recommend reading our ingredients and doing a patch test before use.

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Dermatologically tested


After passing the initial laboratory tests, we also do patch tests with volunteers to ensure our formulas do not cause skin irritations or trigger any negative reactions.

for all skin & hair types


We select natural ingredients that can effectively deliver great results for everyone - regardless of skin type or color, and regardless of hair type and texture.

Dermatologically tested formulas, that are hypoallergenic and are 100% suitable for all hair and skin types
PRINCIPLES OF OUR FORMULAS
These are the key pillars we follow in every formula we bring to you. Find out more about the principles we follow in designing all of our products.
SUSTAINABLY DESIGNED
Our packaging is recycled, upcycled or recyclable. Read more about our efforts. 
EASILY RECYCLABLE

All our packaging is easily recyclable, while some items are made from recycled materials. We are working to have everything made from recycled materials.

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Upcycle & repurpose

Our glass packaging is just too pretty to use and throw. This is why we encourage our customers to repurpose their containers: from a jar, to a cute little vase.

Print less, say more

We skip labels, and print directly on bottles, reducing the use of plastics. For extra information, our products come in responsibly sourced FSC paper boxes.

Responsibly sourced


Our formulas rely on natural ingredients, which is why we make sure to responsibly source only ingredients and extracts that meet the highest quality standards.

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SLS-SLES FREE


Our shower gels do not have any sulfates or silicones. We rely on plant-based foaming agents to give you the most opulent foam experience. 

PLANT BASED

Most of our formulas are plant-based and Vegan friendly. We do have some exceptions, which is why we always recommend looking at our ingredients.

fueled by nature
We chose nature to be our main supplier.
Find out more about our choices.